Progress starts with a question.  Are your people asking the right ones?...John

Marketing idea

Are your people asking the right questions?  In a recent review meeting our client was exploring possible responses to their top salesman's question: "What can I do to make more money?"  I.e. what can I do different to be more successful.  The team lamented that of the 75 salesmen in the company, the top salesman was the only one who ever asked that question.  The focus of the discussion shifted to getting the rest of the sales team to ask the same question.  It made an immediate difference.

Polaroid's Eastman Land was asked by his three year old daughter Jennifer why she couldn't see the picture right then and there after he took the snapshot.  His answer was the creation of the original Polaroid instant camera.

Every week the strategic planning facilitators of Myrna Associates interact with the executive teams of the best managed mid-sized companies in America.  The weekly RUN WITH THE BIG DOGS™ newsletter shares an idea generated in one of those meetings. The companion  RUN WITH THE BIG DOGS™ CEO interviews discusses a single management topic with a mid-sized company leader.