RUN WITH THE Big dogS™ newsletter
 Volume 3, issue 16

Do you recycle your failures?  Perhaps you are overlooking a marketing opportunity...John

Marketing Idea

No one likes to admit that they failed with a project, product, or investment.  Everyone, however, knows that no one is perfect.

During their annual strategic planning meeting, one of our clients came to the realization that the job management software they purchased and invested the past two years attempting to integrate - just wouldn't.  With a mixture of reluctance and relief they decided to cancel the project and start over again with a web based solution.  It's not a total loss, said the CEO. We'll just add a slide to our PowerPoint presentation, highlighting how we continuously invest in new technology and aren't afraid to fail from time to time as we push the envelope on behalf of our customers.

Failure is expected but failure is not an option. If we don't fail from time to time in our tactical approaches, we aren't moving fast enough.  A failed tactic, however, should never be allowed to lead to a failure of our overall strategy.