RUN WITH THE Big dogS™ newsletter
 Volume 3, issue 10

Are you trying so hard to keep a big secret that you're setting up an environment that is guaranteed to expose the secret sooner?...John

Management idea

In 1944 General Eisenhower held the greatest secret of the war - the exact details of the invasion of the European continent.  The press was hell bent on being the first to learn the secret. It was only a matter of time before someone would find and leak it.

In a brilliant move Eisenhower called all the newsmen in, locked the doors, and proceeded to present the entire D-day invasion plan with all its details.  "You now hold the lives of thousands of young men in your hands" Ike said. There wasn't a single leak.

We have a client that was in the midst of a major merger.  If customers learned of the merger through the rumor mill their trust in the company would be severely damaged. Legal constraints prevented informing the customers, but after the papers were signed instead of trying to hide the merger, the entire company was informed and sworn to secrecy.  There wasn't a single leak.