Marketing idea

Concerned that they were not meeting the expectations of their largest customer, one of our clients settled on a plan to make a series of PowerPoint presentations to each of the major customer groups.

In the discussion, which dwelled on the content of the presentation and the starkness of the analysis, one voice was heard to ask.  "And just what do we expect them to do once they hear the presentation?"  "Well - hum - ah - dah - I guess we don't know." was the only response.  

After discussion we developed a sense of the questions the customer would likely ask us -  what we thought the options were, the consequences of each action and our recommendations.  We identified specific actions on their part - acceptance of the need to act, approval of the job we were doing, and - ultimately - a renewal of the contract.

RUN WITH THE Big dogS™

Every week the strategic planning facilitators of Myrna Associates interact with the executive teams of the best managed mid-sized companies in America.  The weekly RUN WITH THE BIG DOGS™ newsletter shares an idea generated in one of those meetings. The companion  RUN WITH THE BIG DOGS™ CEO interviews discusses a single management topic with a mid-sized company leader.