Myrna Associates, Inc.
Myrna Associates, Inc.
NEWSLETTER
Leaders In Strategic Planning
What Strategic Planning Can Do For You
Progress Pyramid
Our Premier Strategic Planning Services
What Our Clients Say About Us
Who Is John Myrna?
Free Resources
Planning Advice
Resources For Sale
Search This Site
Resources
Contact Us
About Myrna
Home


RUN WITH THE Big dogS™ newsletter
 Volume 3, issue 2 


Every now and then you find that common sense no longer applies.  Are you spending more than you have to when you are required to travel on short notice? ...John


Cost savings idea

Out of the blue came an opportunity for one of our clients to bid on a major contract.  The prospect's decision was imminent so time was of the essence.  This required a quick development of a proposal and a big presentation in a couple of days by the key players.

Five people flying to Dallas in the middle of the week on short notice.  Premium airfare, an overnight stay and the loss of a day and a half to make a half day presentation.  Big bucks and a windfall for American Airlines.  Or was it?

Our client rented an airplane complete with two pilots for the day.  They left very early in the morning from an airport located near their headquarters.  They polished their presentation on the plane ride, landing at a regional airport located near the prospect.  After an great presentation they had a leisurely flight back, time to debrief, and everyone got to sleep in their own beds.

And what did it cost?  Less than half what the "common sense" approach of using a commercial carrier.


RUN WITH THE Big dogS™

Every week the strategic planning facilitators of Myrna Associates interact with the executive teams of the best managed mid-sized companies in America.  The weekly RUN WITH THE BIG DOGS™ newsletter shares an idea generated in one of those meetings. The companion  RUN WITH THE BIG DOGS™ CEO interviews discusses a single management topic with a mid-sized company leader.

Previous newsletter


Copyright 2007, Myrna Associates,, Inc. All rights reserved.




Subscribe to our free newsletter and
Run With the Big Dogs!
    (sample)