Yogi Berra said it best:

"You've got to be very careful if you don't know where you are going, because you might not get there."

► Forward to a Friend ► View this online ► Subscribe

Today, most companies are hard pressed to keep headed in the direction that they are headed. They keep getting bumped around like pin balls, thanks to the dramatic changes occurring daily in the financial sector and industrial America – changes that sooner or later will affect all businesses.

But never has it been more important to stay true to your company’s vision regardless of how many reeling ricochets you may endure. What’s more, leaders must make sure that everyone in their organizations views the same vision and sees it clearly no matter how bumpy the road to your goal.

If employees don’t know their company’s vision, its core values will dissipate under the current pressures of adversity and difficulty. Without vision, your people will fail to make the right directional decisions and the company will end up, as Yogi Berra predicted, “someplace else.”

Many think that creating a vision is too difficult and time consuming while others think it job that can be outsourced to a marketer. Not true! If you are in a leadership role, this responsibility lies with you.

John W. Myrna

is co-founder of
Myrna Associates Inc

John Recommends

"Built to Last"
by Jim Collins
Visionary companies have common characteristics.  Most have some type of core ideology that guides them in times of upheaval and an envisioned future based on a Big Hairy Audacious Goal.

New in our shop

We've refreshed www.myrna.com
Let John know what you think.
johnw@myrna.com

Truth or Myth?

"Strategic planning is nonsense - I can't tell you what I'll be doing tomorrow afternoon much less in five years"  
Answer

Customer Feedback

"This process, simply put, is incredible! It is streamlined, it is concise and I have no doubt, it works."
Joe Elphick, President,
3C Packaging

My next Webinars

So, how can a CEO make his or her company vision, mission, and strategy clear to everyone in just a matter of hours?

Read the chapter on building vision, mission, and strategy from "Where the Hell are We."  An excerpt of this chapter can be downloaded from our website. Excerpt
 

To understand more about the importance of vision, you can attend my Webinar on June 19, visit my Web site at www.myrna.com or give me a call for a quick consultation.

During the Webinar, I’ll be discussing how to:

• Create a concrete picture of your vision
• Cascade the vision into a supporting mission and strategy
• Communicate your vision throughout your organization to get everyone on board
• Implement your vision by getting team members to step up and be accountable
• Develop a system for feedback, metrics, and measurement to evaluate performance

As an added bonus for attending the Webinar, calling me for a consultation, or referring Myrna Associates to another corporate leader, you'll receive a copy of “Where the Hell Are We – How to Implement Total Quality Planning."

Register for the June 19, 11:30AM ET webinar

 
Align Vision, Mission, & Strategy to Reach Your Goals
Leadership Strategies for Managers

Call for a free consultation (800)207-8192

Myrna Associates Inc.
12810 Gaffney Road, Silver Spring, MD 2904-3517
success@myrna.com  http://www.myrna.com
301-680-0035 or 800-207-8192

Copyright 2009 Myrna Associates Inc